Fashion: parades to lose the season


Fashion week is barely over when the fashion shows are back! This sentence may seem strange, but nevertheless corresponds to the reality of the fashion sector in this spring of 2023, which is experiencing an inflation in the number of shows.

15 weeks of fashion weeks

Celine men's fall-winter 2023-2024 show, at the Palace, in Paris, on February 10, 2023.

From February 27 to March 7, 2023, the fall-winter 2023-2024 women’s ready-to-wear fashion week took place in Paris with more than a hundred shows or presentations, most of which did not go unnoticed between the usual traffic jams of black cars in front of national monuments (Palais de Tokyo, Beaubourg, etc.) and the huge tents deployed in the heart of the city (Saint Laurent at the Trocadéro, Dior at the Tuileries, McQueen at the Invalides). Before this peak, in accordance with the official calendar, the beginning of the year had already been busy: men’s fashion weeks fall-winter 2023-2024 in London, Milan and Paris in January, followed by haute couture (spring-summer 2023 ) then the fall-winter 2023-2024 women’s ready-to-wear fashion weeks in New York, London and Milan.

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Historically, four major cities organize fashion weeks that count: Paris, Milan, London and New York. Despite some recent adjustments (London has started mixed fashion weeks, New York sometimes skips menswear), they generally observe a regular rhythm of four fashion weeks a year to present the spring-summer and autumn-winter collections. of man and woman. Paris adds two additional weeks for haute couture, which is a French specificity. In total, that’s already a good fifteen weeks of fashion weeks per year.

A show can hide (many) others

Dior Fall 2023 show in Bombay, India on March 30, 2023.

30 March, Dior organized an event in Bombay (India), followed by Vuitton in Seoul (April 29), Pucci in Florence (May 4), Chanel in Los Angeles (May 9), Gucci in Seoul (May 16), Dior again at the end of May in a distant destination (not yet announced), Vuitton again on an island in Lake Maggiore in Italy (May 24), Max Mara in Stockholm (June 11), Saint Laurent in Berlin (June 12)… Fashion shows that mostly present mid-season women’s pre-collections, but not only. The list is still likely to grow before the official fashion weeks start again: the spring-summer 2024 men’s collections will be presented in June in London, Milan and then Paris. Before moving on to women’s haute couture from July 3 to 6 in Paris.

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Why so many shows outside fashion week? In the 2000s, the most powerful brands saw the opportunity to organize additional events: Karl Lagerfeld was a pioneer in this area with the organization of a show cruise outside the walls of the house in 1997. This collection , whose initial purpose, at the beginning of the XXe century, was to offer a mid-season wardrobe for customers who traveled in the winter sun, became an opportunity to organize a show in an exotic location. Dior, Vuitton, Prada, Gucci, etc. got into it too, mostly adjusting their dates around each other so their guests could get everywhere. From an economic point of view, the staging of the cruise makes sense: this mid-season collection has grown in size, it stays in stores for almost eight months and weighs more heavily than the others in terms of sales. business.

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