Raised by the sea in western Jutland, Julie and Marie, 40 and 36, have a family name borrowed from nature: Skall, “seashell”, in Danish. A hundred years ago, to earn a living, their grandfather collected cockles on the beaches to sell them as chicken feed. These little shells will become the symbol of their ready-to-wear and lifestyle brand based in Copenhagen.
After studying at the Danish design school Teko, the two sisters started working in fashion, like their mother, Jette, who was then production manager. A long stay in India, where they discovered small factories, diverted them from fast fashion, from always more and always cheaper.
They decide to return to Denmark in order to launch, in 2014, with a head start, their own brand of clothing made to last, made with respect for workers and animals, according to traditional methods, from natural materials. Their mother joins them as sustainability manager. “It’s a beautiful, sincere and fair brand that never disappoints”, enthuses Charlotte Châtelet, manager of the Orso store in Rennes, an early fan. The Parisian concept stores Smallable and Merci have also been distributing it for several years.
After the twisted sweaters with or without sleeves in Gotland sheep’s wool, knitted in one of the last factories in Denmark, the fine cotton blouses embroidered in India, the recycled cashmeres made in Italy, a whole collection for the home was born. . Julie and Marie Skall have imagined, with the same rigor at each stage of the production chain, cushions, sheets, tablecloths, honeycomb towels, bathrobes and padded pouches, designed to be used daily and kept for a long time. Organic cottons and linens (GOTS certified), selected in short circuit, made in family workshops in India, perfect finishes – rolled edges, knots, embroidered shell logo –, natural colors worked in checks or subtle stripes… A sober and fresh aesthetic in line with the women’s collection.