“We are thinking about a decentralized and independent social network allowing to share written messages in real timea spokesperson for Meta told several media on Friday, March 10. We believe there is a niche for a specific space where creators and public figures can share timely updates on their interests. » This statement aroused curiosity, because this new social network project comes from the undisputed leader in the field, the parent company of Facebook, Instagram and WhatsApp messaging. Meta thus seems to want to invite itself on the lands of Twitter, the service where the text format is the most central.
The scenario of an offensive by Mark Zuckerberg’s company against his rival is further given credibility by the unprecedented crisis that Twitter has been going through since its takeover by Elon Musk in October 2022. Under the leadership of the boss of Tesla and SpaceX, the company has laid off more than two-thirds of its employees and seen its turnover almost halved due to the flight of advertisers, worried that its policy of relaxed moderation in the name of freedom of expression allows problematic content to proliferate. Additionally, Twitter experienced a series of technical bugs.
The social network project confirmed on Wednesday by Meta remains uncertain for the time being: the statement by the company’s leaders was not a prepared communication, but a response to an internal document leaked on the Moneycontrol news sites , then Platformer. No launch date is given, and few details are known about this still hardly advanced project.
According to Moneycontrol, this service would be attached to the Instagram universe, whose identifiers could be used to connect to it. The supervision of its development has been entrusted to Adam Mosseri, the boss of the social network of photos and videos, which has just launched Notes, a format of short text messages.
A crucial point is the choice of a “decentralized” architecture. Technically, this type of network is based on different servers, operated by independent players. Known in the blockchain, a system that uses encryption to authenticate digital transactions, decentralization is promoted in social networks by Mastodon, which has seen a resurgence in popularity among disgruntled Twitter users. Mastodon is based on the ActivityPub standard, defended by the open source community and NGOs for the defense of digital freedoms such as La Quadrature du Net.
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