Camaïeu, San Marina, Kookaï… Disaster in ready-to-wear


It was an explosion in the ready-to-wear sector: the announcement, on 1er October, the placement of Camaïeu in judicial liquidation. In the process, the clothing giant closed its 511 stores and laid off more than 2,500 people. The beginning of a black series.

San Marina, Kookaï, C & A, Go Sport… The list is long. Week after week, the bad news for the sector mounts – and thousands of people find themselves without a job, or at risk of losing it. Why are these French ready-to-wear jewels collapsing? Are the new buying habits of the French, especially on the Internet, enough to explain this crisis?

In this episode of the “L’Heure du Monde” podcast, Juliette Garnier, journalist at World and specialist in the economy of ready-to-wear, explains the fall of these brands, previously dominant on the market.

An episode of Dorali Mensah. Directed by Quentin Tenaud. Music: Amandine Robillard and Epidemic Sound. Presentation and editor-in-chief: Morgane Tual. In this episode: excerpts: INA-JT Europole TV, October 23, 1990; AFP TV, September 28 and 1er October 2022; LCI, February 3; Europe 1, February 18; France 2, February 20; Sud Radio, February 21, 2023.

“The Hour of the World”

“L’Heure du Monde” is the daily news podcast of the World. Listen every day, from 6 a.m., to a new episode, on or on Spotify. Find all the episodes here.

Learn more about the crisis in the clothing sector:

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